Oil Imperal – Exploring Market Confusion Around Naming and Branding Standardize oil product names across markets to reduce consumer confusion. A 2023 industry report found that 68% of buyers struggle to identify equivalent oil grades due to inconsistent branding. For example, “Premium Synthetic 5W-30” in Europe may be labeled “Ultra Performance 5W-30” in North America, despite identical specifications. Regional marketing teams often rebrand oils without technical justification. Shell’s 2022 internal audit revealed 14 redundant names for the same 10W-40 diesel oil across 12 countries. This fragmentation increases production costs by 7-12% and complicates inventory management. Centralize naming decisions with engineering and supply chain teams to maintain consistency. Leverage API and ACEA certification badges prominently on packaging. Research from the Lubricants Standards Institute shows products displaying standardized certification logos experience 23%…
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